4 Common Misconceptions About SEO for Your Online Business

There are a lot of grey areas about SEO that people don’t understand. In fact, nearly the entire niche is misunderstood and there are few that really “get it”. SEO is simply, Search Engine Optimization. It can make you or, if you’re relying on it – break you.

SEO is an incredibly valuable service you should know as much as you can about. We’ll be offering some online courses here for you to increase your knowledge about the subject. Join our newsletter to be informed of our latest e-learning courses and to receive some free and deeply discounted courses.

Common Misconceptions

1. Web Developers know SEO.

This is very common as a belief. Few programmers of C++, ASP .NET, PHP, or anything else really know what they’re doing in SEO. The reason is – both are highly specialized fields and it takes a full-time effort to master either one. Ask for specific SEO experience and results you can look at before hiring your SEO professional. Don’t entrust your business website to someone that isn’t a complete expert on SEO or you’ll be disappointed. There are programmers that have studied SEO inside and out and know what they’re doing. Find one!

2. SEO is on your site.

Yes and no. There is on-site and off-site SEO techniques that, when combined – can give you what you need – high rank in Google or other search engines. There are many more things that can be done off-site than on-site at this point in time, so it pays to know what those things are. Once your on-site factors are all optimized you can spend the next couple years optimizing your off-site factors! Off-site usually consists of getting inbound links to your business site because Google counts inbound links as a vote of confidence.

3. SEO special, $295!

Unless it’s your good friend, who is an absolute SEO expert and wants to give you a lot of work for nothing – it’s unlikely you’ll ever find something like this that works. SEO is a huge effort if your business is in a competitive niche. For a non-competitive niche you’re still looking at a minimum of 75+ hours of work. Even if you use someone overseas at $20 per hour you’re going to pay $1,500 as a minimum. Probably you’ll need a couple hundred hours of SEO work. SEO is not cheap, but, cheap SEO is…

4. SEO stops when the job is completed.

Nope. One can do SEO from day one – until the end of the business’ lifespan – 10 years later. SEO, when done right consists of an initial thrust of 100+ hours and then continues on a monthly basis for the life of your business. SEO results can drop in just a month if you let them. Find out more about SEO at our online courses to be offered here on this site in the short-term future. Join our newsletter to get alerted to new courses as they come out – and for discounts and even some free ebusiness courses.