Looking to Sell More? Look at Pay Per Click (PPC)

In any economy, but especially in this one you’re probably looking at all the options. You, like everyone else is trying to figure out what resources to use to sell more of whatever your business is selling. There are hundreds of ways you could go, but PPC is one of the absolute best ways.

Pay per click means you pay for each time someone clicks on your ad (at some other place online). Google’s Adwords system is the one used most by businesses across the USA – and for good reason. Google boasts more advertisers and more traffic than any other site. Actually, Google has the top two sites – YouTube is the 2nd most searched site. Google also has ads showing at YouTube and is turning a profit there after a number of profitless quarters since acquiring YT.

Pay per click is something that every business owner reading this should at least test. The potential for some business niches is very high, for others – not so great because they’re inundated with advertisers bidding up the cost per click. I won’t go into explaining the whole PPC system, you can see that in one of our elearning courses we’ll have here shortly.

Today I want to talk about WHY PPC is so amazing:

1. You can bid pennies for some keywords that will put you at the top of Google’s search engine results pages (SERPs).

2. You only pay for clicks on your ad, not people reading them. You are accomplishing some level of branding even though you’re not paying anything.

3. Google is good about eliminating invalid clicks, automated bot-clicks, and other scams. In fact, if you click on your own ads – or if your friends do, you might find your Adsense accounts terminated. (Adsense allows website owners to run advertisers ads on their sites – making money from clicks that occur on their site).

4. Using tracking you can see which keywords you’re bidding on lead to actual sales, and how much you make on the sales. You can figure out which keywords are most important to bid on – and adjust the amount you bid to match the importance for your business.

5. Adwords PPC is found working not only at Google SERPs, but at many sites across the planet. All those ads you see on websites that have Google’s name listed on them are from PPC advertising campaigns.

6. Adwords PPC has some tools that make it very easy to find valuable keywords for your business niche. It’s not unheard of to have 2,000 keywords you’re bidding on! Remember, the long-tail keywords are going to be the most important in terms of sales… if you’re selling baby diapers, the term “diapers” is very general and you might have one order per 100 clicks. The phrase “buy baby diapers online” is much more long-tail, but might lead to sales 1 out of every 10 clicks.

7. If you’re bidding against others for a keyword Google will optimize your bid so that the amount you’ve agree to pay, say, 10 cents per click is the maximum you’ll pay. You might pay just 6 cents if the top bid someone else used is 5 cents. Google will make your bid only one cent over the highest bid up to your maximum bid amount for each keyword.

I know some companies making a killing off the Google Adwords PPC program. One in particular is making over $2,000 per day clear from their PPC efforts. They have over 100,000 keywords in their campaign, and are dedicated to it full-time. But, it goes to show what kind of success is possible. It’s a channel worth exploring for every business – online or offline. If you’re offline you can create ads for online and have a click lead to one page with your phone number so interested customers can call you.

PPC is one of the business world’s ultimate money making tools. Get to know how to use it like an expert with our PPC elearning course.